The world of online advertising is complex, and it’s only getting more so. Between platforms, formats, and ad types, the field is full of options and decisions. One of the latest to join the fray is Google Video Ads, which brings video advertising capabilities to the Google Ads platform. But just as a video has been a game-changer for other formats, Google Video Ads has the potential to offer exciting new opportunities for marketers.
Benefits of Google Video Ads
The first thing that will come to your mind when you hear the word “Ads” is those annoying and intrusive banners that appear on your web pages. Google Video Ads are different from those traditional Ads. They are interested and can be used to promote your products and services without bothering your customers. Google Video Ads are shown before your videos so that customers can get to know more about your business and can make informed decisions.
Things To keep in mind if you’re Beginner
If you are a beginner you must know a few key terms used in video ads, That may be useful before going deeper in the article. If you know are experienced with video ads, you can skip this part.
In-stream ads are those video ads, Which play before, during, or after other videos. After 5 seconds, viewers have the option of skipping the ad.
Discovery ads can run on the YouTube search results page and watch pages for both desktop and mobile, as well as the mobile app homepage. The ad unit consists of an image thumbnail and up to three lines of text. Clicking the ad will deliver a user to the YouTube watch or channel page to view the video rather than playing the video within the ad unit itself.
Companion banner ads
One of the most common types of banner ads you’ll see on the web is called companion banner ads. These ads appear along the side of the page, just under the main content area. Unlike the fixed layout of the main ad unit, companion banner ads can be much more responsive to the content on the page. This gives you more flexibility in how you arrange your ads, but it also means that you have to be careful about the design of your main ad unit so that it doesn’t interfere with the content on the page.
A Call-to-Action (CTA) encourages viewers to click through to your website from your Video Ad and they will redirect to your Landing Page.
Google Video Partners
Google Video Partners are high-quality publisher websites and mobile apps where you can show your video ads to viewers apart from YouTube.
How attribution works for video ads
When someone watches a video ad, the advertiser is usually charged a cost-per-view (CPV) rate for that ad impression. This means that for every person who watches the video, the advertiser is charged a certain amount regardless of whether the viewer actually takes action or not.
Machine learning is able to assign credit to ad interactions in a user’s journey. This gives you more details about the ability of video campaigns to drive users to the designed conversion and how different channels complement each other in moving users through the customer journey.
This brief introduction related to the data-driven attribution model helps us decide on the video campaigns involved in the strategic organization of our campaigns. Video campaigns are not only related to brand awareness or generic engagement but can also play an important role in conversion lift.
Best ways for Video Ads
As we all know, There are many options for video campaigns based on different goals. They are:
- Ad sequence
- Skippable in-stream
- Non-skippable in-stream
- Ad sequence
- Drive conversions
- Influence consideration
Advertise on YouTube
Reach millions of viewers with a video ad on YouTube! With automated video ads, you can target your ideal customers with just the right message at the perfect time. This is one of the best ways to increase your brand awareness and build your audience. Best of all, it’s affordable and easy to set up!
The budget settings affect how quickly you can optimize your campaign for conversions. For campaigns using Target CPA bidding, it’s recommended to set a budget that’s at least 15 times the target CPA, for Maximize Conversion bidding the daily budget should be at least 10 times the expected video CPA.
The Following Components are related to the youtube ad format:
- Headlines that promote products or services are the primary line of text next to the video ad. They can contain up to 15 characters including spaces.
- CTAs direct users to the website specified as the landing page URL and appear alongside the headline. They can be up to 10 characters including spaces.
- End screens display after a viewer reaches the end of the ad for 5 seconds on mobile devices and 7 seconds on desktops. They may be auto-generated on the related YouTube channel, but possible to manually upload an image.
We hope this article helps you to fulfill what you were looking for. Google Video ads are one of the best formats for Awareness of your Brand, That brings you a new Identity, you will always surprise with the result of your campaign, MWC Digital Solution helps people to grow their business online. We have delivered more than 25 Projects Successfully in the last 2 Years. If you wish to get your business online we can help you to manage it.